Creative design and sculptural installation for latest Audi sports hatch entry model
In July luxury car brand, Audi launched 2 new models to the Australian media in Hobart. Objet Bart was invited by Audi's Corporate Communications Event Executive to provide a unique sculpture inspired designed installation to enhance the media experience in a style sympathetic to the location, the world renowned private art museum MONA, in Tasmania. After a site visit with client, we presented an initial concept proposal which was then approved with 24 hours as the turn around from initial contact to event was only 10 days. Objet Bart then arranged local construction support to assemble and prepare the elements in Hobart within the remaining 5 day period.
The design discretely incorporated core Audi values with its logo and spoke symbolically of both the long history of the brand and more importantly, its dynamic future.Objet Bart conceived and designed 3 integrated elements symbolically looking to both the past and the future of car design through the Audi brand. We researched and constructed a series of timber 'car door' shaped panels chronicling the evolution of Audi car design by their shaped and corresponding dates creating a flock of panels suspended from 20m of suspended truss, and complemented by a series of automotive soundscapes and a dedicated light rig inside a natural stone corridor 9 m high and 40 m long.
We then arranged this flock of door panels to flow through 4 large suspended silver rings, clearly referring the the Audi Logo. The composition then transformed into a series of 5 Audi door blanks which Objet Bart modified and were mounted on truss uprights so that they spiralled down around the speaker podium.
The brief required sensitivity to the museum environment, both visually and logistically as the designed solution involved more than 20m of suspended truss, soundscape elements, and a dedicated light rig inside a natural stone corridor 9 m high and 40 m long. We worked closely with their staff in installing this large scale sculptural solution.
Overall an exciting overnight design challenged, on budget and on time and the client was ecstatic with the results, (phew)
|wide view of the proposed design|
|close up view of the proposed design|
|door panels waiting to be arranged|
|door panels arranged in chronological order along the natural stone wall|
|door panel and custom manufactured light suspended|
|view through rings while hanging doors from elevated platform|
|wide view of finished set up looking back towards the entry point at far right|