Tuesday, 29 May 2012
Vivid Sydney Retail Activation by Objet B'art
After such a successful response to our work last year, Vivid Sydney once again invited us to deliver and instal and the retail material to promote Vivid Light Festival this year. We covered almost 300 retail outlets, restaurants and public spaces in 10 days, around the Rocks, Circular Quay and Walsh Bay precincts. Working closely with the team from Destination NSW and Cre8ion Events, we effectively 'tagged' the area with blue corners and logos. As you can see in the pics below, we even exploited their graphic concept in ways that even made the management smile.